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Marketing 5.0 F-502-5025

SKU: 24324725596

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USD77.10 USD102.10

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Description

Marketing 5.0 F-502-5025Condition: BRAND NEW ISBN: 9781119668510 Year: 2021 Publisher: John Wiley & Sons Inc (US) Pages: 224 Description: Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of

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