Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Origami (Books) in Keene’s Harbor

in Keene’s Harbor

ISBN13: 9780545257008 ISBN10: 054525700X Material Type: unknown_binding

full-color large-scale reproductions of paintings by the artist whose name is synonymous with the American West are accompanied by drawings and sculptures immortalizing the cowboys

Irving Wallace's "The Word"

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Origami (Books) in Keene’s HarborEvery year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace. With more high tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more